Coffee Myth: Certain Countries Produce Better Coffee
Some countries’ coffee may have better reputations than others for two reasons:
- consistent historical quality and reliability makes the overall country of origin a safe choice, or
- the country’s government subsidizes and/or promotes their coffee trade, and great marketing leads to a good reputation.
The truth is that any growing region along the Coffee Belt (surrounding the equator) has the potential to produce great coffee. Great quality coffee starts with great terroir or soil, high elevation (generally speaking), and proper processing.
Yemeni coffee is a great example of how opinions of quality can change. Ten years ago, no one would have given coffee from Yemen a place on the table; Yemeni coffee was notorious for unreliable quality. Today, many of the highest rated coffees in the world come from Yemen, thanks to a standardization of growing and processing techniques which have not only enhanced the quality but also made it much more efficient. (Read Monk of Mokha by Dave Eggers for more on the renaissance of Yemeni Coffee).
We encourage our drinkers to focus on specific growing regions (or even farms or lots, like wine vintages, if you want to get extremely specific) as opposed to fixating on the country of origin. We intend for our rotating Single Origin offering to showcase not only the variety of ways that coffee can taste, but also the variety of places in which great coffee can be produced.
Currently, our single origin is from Marcala, Honduras.