Coffee Myths: Dark Roast = Strong Coffee
Strength can mean two things in the world of coffee: strength of flavor or strength of caffeine content. Dark roast gets a reputation of being “stronger” due to the inherent bitterness. Bitterness registers on our palette as a strong flavor, and is also associated with caffeine content. However, while the bitterness in dark roast may be a strong flavor, it is generated by compounds formed during roasting, not by caffeine.
There can be slight variations in caffeine content of coffee due to origin and bean varietal, but in actuality, the strength of coffee lies mainly in the brew. So as much as we would like to provide you with some strong beans, it’s up to you to make the flavors—and the caffeine kick—shine!
Use a higher bean to water ratio for a strong brew, and a lower bean to water ratio for a weaker brew. This rule is why espresso is generally considered to be stronger than drip coffee. Espresso has about 3-4 times more caffeine by volume than drip coffee because espresso requires about 2 oz. of water per roughly 15 grams of coffee, as opposed to the 6-8 oz. of drip that is brewed with the same amount of grounds.
Ultimately, it is important to brew coffee according to your own taste preferences. Start by following our brew instructions (our idea of the perfect cup), then increase or decrease the ratio according to your taste.
Stronger or not, if you like dark roast coffees, we're sure you'll love our seasonal Winter Blend.